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Good for Business, Bad for the Company

One of the biggest challenges I see when working with clients at SUBTLEGEND is this: they’ve built a team of people who are just different iterations of themselves. It makes sense—people tend to hire who they like, who they connect with, and who share their vision. But while alignment is important, a well-rounded business needs more than just one type of thinker.


I’ve seen this play out in two distinct ways:


  • Some people are great for business but bad for the company. They bring energy, creativity, and passion. Customers love them. They never run out of enthusiasm for what they do. However, their ideas can be expensive to execute, and their vision sometimes outpaces financial reality. The cost of providing the service or marketing they want often outweighs the revenue they generate.


  • Others are great for the company but bad for business. They are incredibly efficient, cutting waste, streamlining operations, and maximizing profit. But their efficiency can strip away the creativity and brand identity that customers connect with. They may also be impatient, difficult to work with, or too rigid, driving away both clients and teammates.


Neither of these extremes alone makes for a successful business in the long run. The true art in it all is finding balance between the two. You need passion and efficiency, vision and execution, dreamers and doers. A team that thrives isn’t made up of people who all think the same way—it’s made up of people strong in their convictions but comfortable with not winning every fight.


This means being intentional in hiring. It means recognizing when the pendulum swings too far in one direction and making adjustments. It means creating a culture where differing perspectives are not only tolerated but valued.


If your business is struggling, take a look at your team. Are they all cut from the same cloth? Have you unintentionally built an echo chamber? True success comes from the interplay of different strengths, working together toward a common goal. That’s the real magic of a great business.

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