The First Founder's Firm for Founder's Under $10M.
Here is what we do.
90%+
3.5M
547%
CONSISTENT CLOSE RATIO
EXPENSE REDUCTION
INCREASE IN PROFITABILITY
We don’t do it all ourselves. We do it with the right people — our team and a network of the very best partners, so every problem gets solved by the person best equipped to fix it. What makes us different isn’t just what we do, but what we choose to do first. We’re the best at picking the right problem, and solving it fast.
SALES DEVELOPMENT
Cash Flow & Profit Strategy
Hiring & Team Management
Founder Development
Marketing & Brand Strategy
Website & Digital Presence
Campaigns & Launches
Systems & Automation
Fractional Leadership
Exit planning
GET STARTED
Most firms give you fragments. Bookkeepers give you reports without strategy. Agencies spend your money without looking at margins. Fractional execs focus only on their corner of the business. SUBTLEGEND integrates the whole business into one clear picture, so every move you make is tied back to results.
Why SUBTlEGEND?
Getting started is simple: fill out our intake form, book a clarity call, sign your agreement, and complete our onboarding checklist . Within days you’ll know what’s working, what’s not, and what’s next.
How do I get started?
After seeing the inside of thousands of businesses, we’ve built a proprietary analysis that simplifies the chaos and covers every key area. That means we can get straight to what matters: sales, profit, and cash. We don’t waste time on noise. We diagnose the right problem, then fix it.
How do you determine what my business actually needs?
It depends — on the service, speed, and size of your business. We start by looking at your numbers and strategy to help determine the right investment level. While it is an investment, it should always be worth it. We even set internal budgets to make sure we don’t overcharge — because we believe stewardship of your resources is part of our job.
What’s the investment?
No. We believe in clarity, not traps. Many of our services are project-based or month-to-month. We earn your trust with results, not paperwork.
Do I have to sign a long-term contract?
We work with founders under $10M who are too big to DIY, too small for the Big 4, and too ambitious to waste time guessing. Our sweet spot is businesses that want clarity, profitability, and progress, not another vendor.
Who do you work with?