The Founder's Firm
EST. 2019
We’re here for the next generation of founders, the bold, tech-savvy, innovative leaders building businesses under $5M who are tired of guessing, spinning, and being buried in bad numbers. We believe everything comes back to your money.
If it doesn’t make sense on paper, it can’t work in real life.
And if your books are wrong, late, or confusing, you’re building on quicksand.
That’s why SUBTLEGEND exists, to give you clarity, control, and the confidence to run at your next big move.
SUBTLEGEND started as a business consulting firm, helping hundreds of companies survive and scale. We’ve guided thousands of businesses through chaos, from COVID pivots to cost of living crises, and built wins that actually show up on the bottom line.
Over time, we saw the same problem again and again: founders didn’t have the numbers they needed to make smart moves.
So, we doubled down on what we do best — money.
How We Got Here
At SUBTLEGEND, everything we do comes back to clarity, impact, and partnership. We don’t believe in over-complication or noise, we believe in results that matter. Our work is simple, actionable, and built to last. We tie every move back to the numbers, because profit matters more than vanity, and real growth happens when founders have the clarity and focus to run full speed ahead.
Make the Biggest Impact First.
Serve as a Good Steward.
Stay Long Term Greedy.
Be a Good Human.
Bring Home the Bacon.
Be a Legend. Leave a Legacy.
This is what sets us apart. We don’t just manage tasks, we serve as your strategic second brain, balancing the polish of a global firm with the humanity of a founder-first partner. We’ve guided hundreds of businesses and delivered thousands of wins by telling the truth, protecting resources, and running at what matters most. That’s the SUBTLEGEND way, clarity over chaos, profit over vanity, and partnership over transactions.
GUIDING PRINCIPLES
