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At SUBTLEGEND, we practice what we preach. We invest in ourselves and our future. Working with us? It’s deciding you’re gonna do the same.


Since our founding in 2019, we have been scaling B2B & DTC brand around the world. Our firm focuses on business development, brand management, & company culture for disruptive brands, large & small.

Our team has helped grow businesses, even during the pandemic, by record amounts like 228% in just one month. We work with clients looking to get back on track, find their next level, or own their market for as far into the future as they can imagine. 

Since our founding, we have grown our team with people that we are inspired by, pushed by, & intrigued by. Each person, strong in their convictions, strategic in their thinking, & kind in the way they view the world. 


a collective
focused on
brand management
+ Company Culture.


At SUBTLEGEND, you work one-on-one with our expert bridal business consultants to scale your business.We analyze your concerns, determine what needs a kick-start, and dive in to what makes the biggest impact, first. We will put together a plan & work with you to make real, tangible changes in your business. And believe us, the numbers speak for themselves.

WHatwe do



Founded in November 2019, consulting firm is launched & begin virtually consulting in the U.S.

December 2019

The famous 4-day workshops are born with a client in Chicago, IL.


January 2021

Client sees #1 google ranking in area after marketing consulting & the firm consults its first Canadian client.

February 2021

The firm consults its first U.K. client.

May 2021

The firm consults its first Japanese client.

August 2021

The firm holds first in-person Meet & Greet in Chicago.

September 2021

Client doubles appointment count one month after brand & marketing consulting.


February 2020

A mother-daughter DTC client sees 228% growth in just 1 month after a 4-day workshop.

March & April 2020

COVID closes down business across the world. We focus on providing free education via podcasts & webinars for clients in the U.S.

May 2020

Client sees 500% increase in website clicks over 3 months after marketing consulting.

June 2020

Client sees 40% increase in close ratio after sales consulting.

October 2020

The firm consults its first Australian client.

December 2020

 Client hits sales goal with half the available square footage, a quarter of the staff, & closed doors for 3 months.



January 2022

Client sees 6-figure profit increase over 2 years of consulting.

March 2022

Client sees 38% Q1 growth & the firm visits the U.K for workshops for the first time.

July 2022

Client sees 5-figure monthly savings from expense management consulting.

September 2022

Client sees new hire trained at 4-day workshop & produces 80% close ratio in first month.

October 2022

Client sees profit after first market season after sales, marketing, & product consulting.

February 2023

Client sees largest month for e-commerce sales after marketing & website consulting. Client finds 5-figures in monthly efficiency after relocation project.

March 2023

Client sees 5-figure weekly payroll reduce from expense management consulting & client sees largest email capture campaign and e-commerce sale.

May 2023

SUBTLEGEND moves to Naples, Florida & completes its largest workshop to date in the U.K. with 25+ businesses.

July 2023

New client launches brick & mortar location after consulting in the areas of operations, sales, inventory, & build out.

October 2023

Client sees positive cash flow for first time in 12+ months from expense management consulting. Client launches e-commerce brand. 

November 2023

Client sees 547% increase in profits after sales, financial, marketing & expense management consulting. 


ever heard of our legendary workshopS?

Almost every client that works with us starts with our famous 4-day workshop. We bring our team to you. Each workshop follows 3 stages. We observe, analyze, & then implement as much as time allows. (So stock up on your coffee & get ready for long days.) Our goal is always to get your business pointed in the right direction & navigate the fastest way to put money back in your pocket. 

meet our founder

Grace LANE

Based out of Southern Florida, Grace started SUBTLEGEND with a mission to do good busniess. What started as a small consulting firm in 2019 has grown into something bigger - a true collective of individuals all on the same mission to offer No B.S. Consulting for businesses who are tired of the, well, bullshit.




Based out of Western New York, Kristen joined SUBTLEGEND after growing her own business as a client of the firm. Kristen supports SUBTLEGEND Operations & consults select clients looking to scale their new business. She is the business friend you cannot live without. 



Based out of Michigan, Raegen became part of the SUBTLEGEND team after working with us as a client to scale a brick & mortar & e-commerce business. Raegen supports the firm as a consultant, known as a marketing guru & true action-taker. If you ever need someone to help you RUN at your business, Raegen is your girl.



Grace POLS

Also based out of Michigan, Grace became part of the SUBTLEGEND team after working with us as a sales & marketing associate for a successful DTC client. Grace supports the firm through internal & client-facing marketing efforts, as well as internal operations. For those that know her can only wish to one day live in her creative brain. 


Interested in building a legendary brand?

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