ABOUT US
ON A MISSION TO DO BETTER BUSINESS, TOGETHER.
Founded in November of 2019, SUBTLEGEND was born in crisis. We spent the first year of our business helping our clients navigate a global pandemic, followed by the cost of living crisis, & the story continues. While we set out on a mission to grow sales teams & scale companies, we have found our purpose in crisis management.
MEET THE TEAM
Since our founding, we have surrounded ourselves with people that we are inspired by, pushed by, & intrigued by. Each person, strong in their convictions, strategic in their thinking, & kind in the way they view the world.
GRACE LANE, FOUNDER AND DIRECTOR
Dedicated to developing the next generation of brands doing good business.
Having been a resource to thousands of businesses across North America, Europe, Australia, & Asia, Grace is known as a strategist, fixer, podcast host, & entrepreneur with a growing private portfolio of businesses.
Sick of unnecessary red-tape & excuse-filled corporations, Grace founded SUBTLEGEND in 2019, a bespoke firm focused on nothing other than getting results for small businesses.
SUBTLEGEND prides itself on long-term client relationships. “Our clients are often with us for years. The majority of those that worked one-on-one with us at our founding, still resource us today." says Grace. "We are honored to be trusted as a valuable resource & grounding voice as time moves forward."
“Our goal isn’t to have the best advice or the most right answer for our clients. Our job is to give them solutions to problems that we know they can carry out. It’s not about being right. It’s about getting it done.”
GRACE DEVRIES, ASSOCIATE
Making branding & marketing not just talk, but action.
Hailing from Michigan, Grace specializes in empowering brands through straight-forward approaches to branding, marketing, and operations. It's about making money from your efforts. Known for her sharp, consumer connected insight and love for realtime testing, she has become a trusted partner to businesses who need to streamline their efforts & reconnect with their customer. She's incredibly quick, has a way with words, & is always down to "roll with the punches."
With a passion for cutting through the b.s., Grace thrives on helping clients overcome the challenges of today's marketing landscape and refocus on the power of "ripple effect". Her focus is on creating manageable growth for small businesses brands that build organic momentum & allow for change in an ever-evolving market place.
LOU ROLFES, ASSOCIATE
Relentlessly committed to progress & always ahead of the curve.
Having gone to school for design and spending the last decade trend forecasting & being a core driver for multitude of small businesses, Lou brings an incredible balance of perspective.
It is her creative side that keeps her clients a few steps ahead, but the unrelenting desire for progress that keeps those around her grounded and sales driven.
Having spent most of her career on the consumer & retail side of the industry, Lou brings a wealth of knowledge and a love of structure. She is the go-to for sales training, forecasting, buying, inventory management, & store operations.
THE RULEBOOK WE PLAY BY.
Make the Biggest Impact First.
Serve as a Good Steward.
Stay Long Term Greedy.
Be a Good Human.
Bring Home the Bacon.
Be a Legend. Leave a Legacy.
MEET WITH US
VISIT US
Estero, FL
Des Plaines, IL
Birmingham, UK
CONTACT
OFFICE HOURS
Mon - Fri
8:00 am – 5:00 pm EST