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Writer's pictureSUBTLEGEND Consulting Team

Navigating Business: What's the Deal with Business Consultants?

Did you know that 44% of small businesses hire consultants? Consultants are hired most often for marketing, financial, & software or IT support. Why? It's lower risk than hiring in-house, businesses have immediate access to tools & systems, & access to perspective from not just job experience, but industry experience. Want to see if we could be a fit for your business? Book a complimentary 30-minute discovery call


As a general rule of thumb, business consultants serve as trusted advisors to owners and managers, helping companies navigate tough times & manage growth in the good times. Think of them as the secret weapon you didn’t know you needed, whose duty is to focus on the overall health & direction of the business .They aren’t bogged down by daily to-do’s or distracted by personal opinions. They work ON your business, not in it.  


So what do consultants do?


Every consulting firm has its own approach, specialities, & often niche industries they focus on supporting, but here is a quick rundown.


Strategic Planning and Analysis:

We're like your strategic partners, diving into market trends, checking out the competition, and working closely with you to create plans that get you the results you’re after. Whether it's spotting new growth opportunities, streamlining day-to-day operations, or tackling potential issues, we've got your back. With in-depth analysis, we help you make decisions that align with your long-term goals. Think of us as your go-to team for finding ways to grow, smoothing out processes, and avoiding those pesky business headaches.


Process Optimization:

  • Business consultants specialize in evaluating existing processes, identifying bottlenecks, and implementing systems to improve overall efficiency. Whether it's restructuring workflows, implementing new technologies, or refining communication channels, we strive to optimize every aspect of a business to ensure maximum productivity. Ever seen a business doing things in a weird, complicated way? We are the detectives who figure out what's going wrong and fix it. We are all about making things run smoother.

Change Management:

  • Introducing change within an organization can be met with resistance. Business consultants are often leaders in change management, guiding companies through transitions smoothly. We create a roadmap for change, communicate effectively with all parties involved, and provide support to employees as they adapt to new processes or systems.

Market Research and Analysis:

  • Staying competitive requires a deep understanding of the market. Business consultants conduct extensive research to identify market trends, customer behaviors, and opportunities. By staying ahead of the industry, consultants encourage businesses to make strategic decisions that keep them relevant in the ever-evolving market. We look at what's happening in the market, figure out what customers are up to, and spot opportunities for businesses to capitalize. Staying on top of trends helps companies stay ahead of the game.

Financial Analysis and Management:

  • Financial health is a critical aspect of any successful business. Business consultants analyze financial data, identify areas for cost reduction or additional revenue, and develop strategies to improve overall financial performance. We may also assist in budgeting, forecasting, and financial planning to ensure long-term sustainability. We check out the numbers, find places to save cash, and come up with ideas to make more money.

Risk Management:

  • Risks are inevitable in business. Consultants help organizations by identifying potential threats, creating contingency plans, and ensuring that the organization is well-prepared to navigate challenges. We help companies see where things could go wrong, make plans to deal with those problems, and make sure everyone knows what to do when things get tricky.

Training and Development:

  • As part of our role, business consultants often engage in training and development initiatives. This may involve training employees, teaching the team new skills, fostering a culture of continuous improvement, and ensuring that the workforce aligns with the company's strategic goals.


If you ask our clients, they would tell you that we are their best kept secret. We are who they call when things go really wrong or really right! Consultants are the secret weapons helping businesses not just survive but thrive. In a world where change is the only constant, having a business consultant on your side is like having a guide through the crazy jungle of business, making sure you come out on top.

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